No one should die or suffer serious injury in traffic.
- Life is Most Important. The protection of human life and health must be the overriding goal of traffic planning and engineering, taking priority over vehicle speeds and other objectives.
- Every Person Matters. Everyone has the right to be safe on our streets, regardless of the way they choose to travel.
- People Make Mistakes. In order to prevent and reduce death and serious injury, traffic systems can and must be designed to account for the inevitability of human error.
- The Government is Responsible for Safe Streets. ALL elected officials and government staff need to collaborate and act now to achieve Vision Zero.